Cosmetic ingredient development and Thailand market entry consulting

Oriental Soul develops the cosmetic ingredients used in its own brands, and supports Korean brands in Thailand with TFDA registration, distribution channel development, and marketing.

Since 2025
Oriental Soul

Ingredient development and our own brands

We develop the ingredients used in our own brands, on our own or through joint research, apply them to our products, and handle overseas sales ourselves.

Ingredients

Developed by Oriental Soul

Camellixir™

Composition
Camellia flower tranexamic acid peptide
Patent
Patent application 10-2025-0211005 (filed December 2025)
Trademark
Trademark application filed
Test results
Melanin index reduction 201% (vs. tranexamic acid, human study) · Melanin synthesis inhibition 62.19% · Antioxidant 73% · Inflammation inhibition 68%

The patent is pending and not yet granted.

Developed with Light & Salt Biotechnology

빛삼 Radiance GinsengRadiance Ginseng

Key ingredient of the Radiance Ginseng Gold Serum
Ingredient
Extract of ginseng grown at a smart farm in Geumsan, used at 25,000 ppm in the serum
Patent
Ginsenoside extraction patent No. 10-1447486 (Light & Salt Biotechnology, registered 2014)
Trademark
“빛삼” registered trademark, English name Radiance Ginseng
Test result
Ginsenoside Re at 3,800 mg/kg, 5.4 times that of high-concentration red ginseng (705.91 mg/kg), per a Geumsan Ginseng & Herb Development Agency report dated 15 Nov 2022

Our brands

VivaCité

Premium functional

A functional cosmetic brand made from organic ginseng grown on our own smart farm, with ginsenosides extracted through a patented process. Registered with TFDA in Thailand and ECAS in the Middle East, and sold at Mandarin Oriental in Bangkok, Abu Dhabi, and Oman.

VivaCité

Krarisse

Whitening peel-off mask

A pouch-type whitening peel-off mask for young Thai consumers, sold at Beautrium, Eve & Boy, and Konvy, and on TikTok Shop and Shopee. We have exported 20,000 units to Thailand.

Krarisse

Thailand market entry consulting

From market research and TFDA registration before entry to distribution and marketing afterwards, we support Korean brands in Thailand step by step. Services are tailored to each company, such as a basic entry package or a sales growth package.

How market entry works

The usual sequence for cosmetics. It varies with the product and the state of the documents, and we carry out the steps that fall within the scope of the engagement. The pre-assessment and registration feasibility check are paid services.

  1. Pre-assessmentWe review ingredients, claims, and sizes to decide whether the product is treated as a cosmetic, a health supplement, or a medical device in Thailand, and check for restricted ingredients and claim issues in advance.
  2. Local license holderIn Thailand, a local company or individual must act as the importer and license holder. We arrange this through our local partner company, including the power of attorney.
  3. DocumentsWe prepare the full ingredient list, the product information file (safety and quality data), manufacturer details, and a Thai label draft. Most of the overall timeline is set at this stage.
  4. TFDA submissionOnce the documents are complete, we submit through the e-Submission system and receive a notification number. The number is printed on the label and is valid for three years.
  5. Labeling and importWe apply Thai labels, clear import customs, and receive the goods into a Thai warehouse.
  6. Distribution and marketingSales begin with distributor matching, TikTok Shop and Shopee listings, and influencer marketing.

Registration by product type

ProductProcedureMain documents
CosmeticsOnline notificationIngredient list, product information file, Thai label
Health supplementsLicensing after reviewIngredient and dose rationale, facility data, efficacy evidence
Medical devicesRegistration or licensing by risk classClassification data, quality management certificate, product documents

What to check before entering

  • Thai labeling Product name, ingredients, usage, manufacturer and importer details, expiry date, and notification number are required.
  • Local responsibility The Thai importer and license holder is responsible for the notification and for post-market quality and safety.
  • Per-product filing Each product (SKU) is filed separately, so cost and schedule depend on the number of products.
  • Ingredient rules Prohibited and restricted ingredients and limits must be checked, and a formula used in Korea may need changes.
  • Claims Functional claims such as whitening or hair loss are limited by product class and evidence, so marketing copy is reviewed together.
  • Renewal The notification is valid for three years, and renewal can be filed from six months before expiry.

Service packages

Basic entry package

Everything needed to get ready to sell in Thailand.

  • Thai market research and competitor analysis
  • Product classification and review of ingredients and claims
  • TFDA notification and registration support (cosmetics, supplements, medical devices)
  • Distribution consulting, buyer matching, and trademark registration
  • Import customs, and warehousing and delivery in Thailand

Sales growth package

Marketing and channel operations to grow sales after entry.

  • Brand analysis, branding, and rebranding
  • Influencer marketing and digital advertising
  • E-commerce channel operations on TikTok Shop, Shopee, and others
  • Social media management and content, video, and photo production
  • Distributor matching and performance review

The packages can be combined or split by item to fit each company.

How to engage us

  • 1. Inquiry Send your product name and goals by email and we will outline the scope of service and fees.
  • 2. Consultation We confirm the product class and required procedures. The pre-assessment is a paid service.
  • 3. Proposal and contract We provide a proposal with scope and fees, and proceed after agreement.
  • Please send Product names and full ingredient lists, manufacturer details, current sales channels and target price range, and the desired launch time
Contact us

Success cases in Thailand

Mesoestetic

Mesoestetic

Spanish cosmeceutical · Thailand marketing
Monthly revenue from THB 5M (about KRW 200M) to THB 30M (about KRW 1.2B)
  • Built and ran the marketing strategy for the Thai business, 2021 to 2022
  • More than 100 influencer contents
  • Negotiated an exclusive rights contract
NOWATER

NOWATER

Collagen peel-off mask
More than 340,000 units sold over two years, 2024 to 2025
  • Exclusive supply contract with a major Thai beauty distributor
  • TFDA registration and distributor matching
  • Launched at Beautrium, Eve & Boy, Konvy, and Watsons
  • Online sales on TikTok Shop and Shopee
  • Influencer marketing execution
Krarisse

Krarisse

Whitening peel-off mask
20,000 units exported to Thailand
  • Pouch-type peel-off mask for young consumers
  • Launched at Beautrium, Eve & Boy, and Konvy
  • Online marketing focused on TikTok Shop and Shopee

Government-backed projects

MONSTER GIMMONSTER GIMSungkyung Foods · seaweed snackKorean seaweed maker and exporter behind the Jidopyo Sungkyung brand
Government funding consulting ahead of its Thailand launch
AIS PLAYAIS PLAYStar BoosterStreaming platform of AIS, Thailand's largest mobile operator
KITA digital marketing project: influencer sourcing, strategy and planning, graphic and video content

Brands we have worked with

OHIOHOOOHIOHOOInfluencer beautyExclusive supply, launch campaign
COSCODICOSCODIVegan skincareExclusive import, Shopee and Central
EATH LIBRARYEATH LIBRARYHerbal skincareOfficial agency in Thailand
NOWATERNOWATERPeel-off maskTFDA registration, exclusive supply contract
340,000+ units sold, 2024-2025
PLEUVOIRPLEUVOIRFragrance and body careOfficial agency in Thailand
Hurum (UNA:N)Hurum (UNA:N)Health supplementOfficial agency in Thailand
dr.munedr.munePet health foodOfficial agency in Thailand
TROXEDERMTROXEDERMCosmeticsTFDA registration
JEJU SUGUKJEJU SUGUKCosmeticsTFDA registration
YULIPYULIPLip makeupOfficial agency in Thailand
HetrasHetrasCosmetics45 SKUs registered
Orion BiologicsOrion BiologicsExclusive ingredient registration, toothpasteTFDA registration
LactofitLactofitHealth supplementTFDA registration
Jung Kwan JangJung Kwan JangHealth supplementTFDA registration
Mabelle fifiMabelle fifiPet clothingPreviously distributed
MongamiMongamiPet goodsPreviously distributed
BL LashesBL LashesEyelashesPreviously distributed
Lash PlusLash PlusEyelashesPreviously distributed

Company information

Company
Oriental Soul Co., Ltd.
CEO
Seo Woo Park
Founded
February 5, 2025
Business registration no.
849-87-03500
Business
Cosmetic ingredient manufacturing
Address
402, Dunji-ro 50, Seo-gu, Daejeon, South Korea

Contact

Please email us about our brands and Thailand market entry consulting.

ceo@orientalsoul.co.kr
Korea+82-70-8095-2681
Thailand+66 097-075-8952